
Here is what we have done so far:
Acquired close to a million consumers
Over a hundred advertisers advertised with us
Ran over 150 campaigns
Sent out two cheques
Net user payout level stands at around Rs. 13,00,000
And it took us about 5 months to get till this point! Too long?
Now, what needs to be done to speed up the process, get more advertisers on board?It is very simple. There are two kinds of answers that we get from advertisers:1. Why should I advertise on mGinger when I can spam them at a cheaper rate?2. There are not enough people on mGinger in my city.
And the solution to both of these questions is in our hands. All we need to do is:1. Register on National Do-Not-Call List
If you do, then nobody can spam you on your phone. If a tele-marketer calls you even after you do, you can report to your operator and earn Rs.500 for every such call! A lot of companies are assuming that the consumers are lethargic, they won’t register. And hence, they will be able to exploit you by spamming you, sending you messages without your permission. This is your chance to say NO! and we implore you to do it very loudly. Educate everyone you know about the NDNC and let no one get exploited!
2. Get atleast 10 people each onto mGinger
As we are trying to sell to the advertisers it is getting clear that we need atleast 10 times the number of users we have now. 10 times?? Is that a tall order? Maybe not…all we need to do is to talk to 10 more people each and tell them why mGinger is cool. Our parents, sisters, brothers, friends, colleagues at the office …anyone with a cellphone! Please don’t spam them, don’t harass them…just tell them why mGinger is useful:
You can get discount offers on everything from groceries, clothes, pubs, hotels, movies to Flat-screens TVs, Laptops, refrigerators etc etc.
You can get job offers, notifications on events in your locality (events like music shows, dramas, social events etc), information on educational courses/institutions and much more. (More than 50 people found jobs through mGinger, thousands applied for various courses in colleges/universities/schools)
You control WHAT kind of information you want. Not only that, but also WHEN you want it. Finally, YOU control your mobile!
And to top it all… You get paid for receiving this information too! Not too much, but just enough to probably free up your mobile bill or atleast subsidize it!
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